Step By Step Guide On Google News Listing Approval

Getting Google News approval can greatly improve your website s online exposure. The Google News section aims to provide an updated list of the latest events from reliable, authoritative sources. Since most of the links here come from reputable media or news outlets, it can be challenging for smaller sites to gain visibility. However, following the right steps can get your site noticed. Meeting Google’s Webmaster guidelines is the first step to acquiring Google News approval. In this article, I ll guide you to getting a news listing and a steady source of traffic. General Guidelines
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18 Factors Guaranteed To Improve Your Ads Viewability And Increase Revenue!

Ads viewability is highly correlated to the publisher’s revenue. Thus, increasing it will help in reaping a better return on investment. The term “ad viewability” simply refers to how visible your ads are to users. It plays a huge role in the performance of your website and your business. Although the concept is relatively new in digital advertising, ads viewability has become a trending topic. 18 Factors: How to Boost Ads Viewability There are many factors that are in play when it comes to improving the viewability of ads. Whether it’s the placement, size, or quality in general, there are several aspects should take into consideration for creating profitable ads. In this article, I ll discuss 18 factors for improving your business s ads viewability and why it s important. Ad size – According to a study conducted by Think with Google, the size of your ads matters for viewability. The study showed that vertical units are the most viewable among all ad sizes. 120 x 240 ad unit
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30 Proven Ideas To Increase Ecommerce Conversion [INFOGRAPHIC]

It’s natural to feel lost when your website is just not generating enough revenue from eCommerce conversion. You re likely confused why all those people visiting your site simply walk away without making a purchase. While your Internet traffic statistics look great, the balance sheet paints a sorry picture. Well, the problem might the way you re projecting your products online. In my infographic below, I ll bring you several detailed tactics to help turn your website into a money-making winner. Here s a short snippet of the simple tips I ve presented to catapult your eCommerce conversion. Employ the Scarcity Principle How you present your products online is as important as the quality of your products. Put yourself in the shoes of your customer. Would you be more inclined to purchase a shirt if you find that there are just two of a particular design left? You would surely act quickly if the design has swept you off your feet. Now compare this psychology to a scenario where the websi
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Optimize Your Site With 23 Actionable Ideas To Reduce Bounce Rate

As an Internet marketer, you probably already know the importance of keeping your site’s bounce rate low. You also know the impact bounce rates have on web traffic analytics results. It’s popular knowledge nowadays that the bounce rate of a website influences its search engine ranking. A higher bounce rate drags you lower in the rank, whereas lower bounce rates are ideal for better ranking. In this article, I’ll bring you 23 actionable ideas that really work to reduce bounce rates and improve search engine rankings. What is Bounce Rate and How’s it Different from Actual Bounce Rate? Bounce rates refer to the number of visits to a website in which the user leaves without checking out any other page. Broadly defined, it’s the percentage of single page visits. Google Analytics keeps a close track on the bounce rates for websites and individual web pages. What many people don’t know is that bounce rates and actual bounce rates aren’t similar. In many cases, websites with a h
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7 Challenges Faced By Startup Businesses In SEO And How To Overcome Them

Marketing startup businesses in SEO can be a challenge, even though they bring new, unexplored, and interesting ideas to the market. It s important for any startup to get the word out about the nature of their business while reaching an audience that matters. That s where having a good SEO strategy comes into play. Hiring an experienced webmaster is highly recommended. The expert will implement an array of techniques to get your website noticed by search engines. In turn, these search engines reach your target audience so that you can convey everything you want about your new business. Webmasters well-versed in the unique challenges of startup businesses in SEO will be good team members. Investing in good SEO efforts will result in a constant stream of business. The great thing about search engine optimization is that the costs are much lower in comparison to traditional means of print and electronic media advertising. The entire SEO process is best handled by a professional because G
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How To Recover Hacked Websites – Manual Action (Google Recent Update)

In October 2015, Google made algorithm changes to target hacked websites and affected 5% of queries. You can t help but worry the moment you realize that your website has been hacked. However, remember that yours is one among hundreds of websites that get infected with viruses and malware all the time. The good news is that the following article on hacked websites has you covered. I ll go through the basics to help restore your website and its controls. How Did Your Website Get Hacked? Cyber criminals usually find vulnerable spots in your website and take advantage of it by introducing malware or viruses. For instance, you may install a plug-in to your website that unbeknownst to you has a vulnerability cyber criminals can capitalize on. Then, the attackers create a virus and release it to the Internet. This virus hunts for websites that have this plug-in installed and hack them. Most people doesn t realize their websites are hacked until Google indicates such in its search results. A
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Alexa Rank: Everything You Need To Know

Having a high ranking with Google is how most people measure the success of their online marketing efforts, but Alexa Rank could be important too. Some SEO experts believe that Alexa works just as well for websites looking to attract more traffic and increase conversions. Being aware of your website s Alexa Rank could help you find better techniques and strategies for optimizing your platform for financial profit. In this article, I ve compiled all the essentials you must know about the Alexa ranking system.
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29 Website Design Elements That Kill Your SEO And Conversions

Everyone hopes to choose the right website design elements for creating a visually appealing website that s easy to use. It s common knowledge that good web design can boost sales and help with optimization. Yet, there are certain website design elements that could hurt your site. Using any of these negative elements could hinder your website s ranking or conversion results. In this article, I ve highlighted 29 of these website design elements that could harm your SEO and Conversion. Little to no content Having fresh, quality content is one of the most essential website design elements for SEO. Search engines always prefer sites that have a lot of original content they can index and crawl. This was proven in a study conducted by serpIQ that examined the top 10 search results for more than 20,000 keywords. Researchers found that pages showing up in the top 10 list for any keyword on Google had an average content length of 2,000 words. Excessive use of CSS and JavaScript Sure, you can s
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Influencer Marketing: The Next Level of Content Marketing

If you re a businessperson, then you have undoubtedly depended on content to market your products and services. Whether the quality of your content is good or bad is another question. When we view content from the SEO perspective, things change a bit. Google uses algorithms to weed out websites based on their content to form their search engine ranking. If you re not adhering to ethical SEO practices, you can expect a penalty. Google Penguin penalizes websites that use black-hat linking or spam tactics, whereas Google Panda degrades sites displaying low-quality content. Gone are the days when publishing a huge amount of content rich with keywords regardless of its quality level was acceptable. About.com and Ezine.com are perfect examples for this. How often do you find these websites appearing in your search results today? Compare them to the authenticated, genuine information displayed on Wikipedia and you ll see the difference. In simple words, creating engaging and useful cont
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Is Referral Spam Killing Your Analytics?

For those of you using Google Analytics for your website, you’ve probably noticed a boost in your referral traffic within the platform. Don t get too excited because is a result of referral spam, or ghost referrals. This traffic doesn’t actually visit your site. It s a spam issue that s been troubling website owners all over the world more and more over the past year. Referral spam happens when an unscrupulous site owner tries to send fake referral traffic. Ghost referrals are used for fooling analytics into thinking that your website is sending traffic to other web pages. Their main goal is to trick Google into thinking that a particular website is receiving more traffic than it actually is. The problem is that these are not spiders or bots that can be easily blocked on your site. Although referral spam isn t directly harmful to you, it could negatively impact you in several key ways. How Does Referral Spam Affect Analytics Data? As mentioned earlier, ghost referrals won t direc
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