Tag Archives: improve

18 Factors Guaranteed To Improve Your Ads Viewability And Increase Revenue!

4 Jan

Ads viewability is highly correlated to the publisher’s revenue. Thus, increasing it will help in reaping a better return on investment. The term “ad viewability” simply refers to how visible your ads are to users. It plays a huge role in the performance of your website and your business. Although the concept is relatively new in digital advertising, ads viewability has become a trending topic. 18 Factors: How to Boost Ads Viewability There are many factors that are in play when it comes to improving the viewability of ads. Whether it’s the placement, size, or quality in general, there are several aspects should take into consideration for creating profitable ads. In this article, I ll discuss 18 factors for improving your business s ads viewability and why it s important. Ad size – According to a study conducted by Think with Google, the size of your ads matters for viewability. The study showed that vertical units are the most viewable among all ad sizes. 120 x 240 ad unit


SEO For Non Profits – 15 Tips On How Non Profits Can Improve Their SEO Today

25 Aug

Old fashioned fundraising practices are long dead. The digital era imposes new rules. Getting visibility in the major search engines has become increasingly important for nonprofits. Now, with the power of SEO for nonprofits, you can turn your website into a fundraising tool. Search engines rank websites on the basis of algorithms. These algorithms change continuously, thus getting on top of the search results page does not necessarily mean your website will remain there forever. Staying on top of the rankings requires a lot of effort. Having a well-optimized website would make it much easier for your constituents, donors, partners, and the media to find you online. How do you do that? 1. KEYWORDS The most important thing you have to pay attention to are the keywords. Keywords will lead potential website visitors to your website. Make sure that they are related to your core mission. If you choose inappropriate keywords, then you will not reach a desired audience. Before choosing the

World Class Care: 3 Tips to Improve Customer Service

23 Oct

The 2012 Global Customer Service Barometer conducted by Echo Research for American Express found that 66 percent of consumers are willing to spend more money at businesses they feel provide top-notch customer service. The study also found that 55 percent of consumers cancelled imminent plans to do business with a company after experiencing bad customer service. Harry Gordon Selfridge, the founder of the Selfridges department stores in the U.K., is most often credited with coining the phrase the customer is always right. . French Hotelier Cesar Ritz coined the similar phrase le client n a jamais tort (the customer is never wrong). Those concepts are great in theory and are timeless to a certain extent. But these men were dealing with early 20th century consumers as opposed to the omnichannel generation with smartphones and tablets today. These three tips will help your company improve customer satisfaction and subsequently its profits in today s global, digital marketplace. Treat Emplo

8 SEO Strategies To Improve Your Local Rankings

15 May

Since the rather recent release of Google’s Hummingbird update I thought it would be helpful to offer some SEO strategies to help improve your local rankings! As we know it has become even more important for small business owners to boost local rankings since geographic search results take on a prominent role in search engines. While it was reported that 61% of local searches resulted in purchases back in 2012, the biggest search engines have become even smarter than before in returning customized and localized search results to meet user’s needs. Therefore, if you are looking for a steady stream of new customers, it is likely that your SEO will need a serious update to stay competitive in your local marketplace. Read on to find out more about the hottest local SEO strategies for boosting your local rankings, improving your business’ visibility online, and outshining your local competitors. 1. Research Long Tail Keyword Phrases Depending on the amount of local competition your b