Tag Archives: ads

18 Factors Guaranteed To Improve Your Ads Viewability And Increase Revenue!

4 Jan

Ads viewability is highly correlated to the publisher’s revenue. Thus, increasing it will help in reaping a better return on investment. The term “ad viewability” simply refers to how visible your ads are to users. It plays a huge role in the performance of your website and your business. Although the concept is relatively new in digital advertising, ads viewability has become a trending topic. 18 Factors: How to Boost Ads Viewability There are many factors that are in play when it comes to improving the viewability of ads. Whether it’s the placement, size, or quality in general, there are several aspects should take into consideration for creating profitable ads. In this article, I ll discuss 18 factors for improving your business s ads viewability and why it s important. Ad size – According to a study conducted by Think with Google, the size of your ads matters for viewability. The study showed that vertical units are the most viewable among all ad sizes. 120 x 240 ad unit


7 Reasons Why Facebook Ads ROCK!

16 Oct

The unsurpassed growth of social media in the 21st century as a platform for advertising has completely redefined Internet marketing for businesses of all sizes. From Facebook and Twitter to Instagram and LinkedIn, businesses have more pathways for marketing than ever before to target and interact with their prospective customers directly. However, all social media platforms are not created equal. Facebook has quickly grown into being the juggernaut that continually crushes competition by offering advertisers a larger audience and the potential for more revenue with the highest return on investment. Read on to learn our top seven reasons why Facebook ads are the best option for small and medium businesses to attract more customers in the evolving world of social media marketing. 1. Highest Level of Exposure on Social Media Sites Since its inception one decade ago, Facebook has grown into the leading social networking service of the World Wide Web and a powerful medium for connecting p