Influencer Marketing: The Next Level of Content Marketing

12 Oct

If you re a businessperson, then you have undoubtedly depended on content to market your products and services. Whether the quality of your content is good or bad is another question. When we view content from the SEO perspective, things change a bit. Google uses algorithms to weed out websites based on their content to form their search engine ranking. If you re not adhering to ethical SEO practices, you can expect a penalty. Google Penguin penalizes websites that use black-hat linking or spam tactics, whereas Google Panda degrades sites displaying low-quality content. Gone are the days when publishing a huge amount of content rich with keywords regardless of its quality level was acceptable. About.com and Ezine.com are perfect examples for this. How often do you find these websites appearing in your search results today? Compare them to the authenticated, genuine information displayed on Wikipedia and you ll see the difference. In simple words, creating engaging and useful cont
http://shanebarker.com/influencer-marketing-the-next-level-of-content-marketing/

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