Tag Archives: site

Optimize Your Site With 23 Actionable Ideas To Reduce Bounce Rate

19 Nov

As an Internet marketer, you probably already know the importance of keeping your site’s bounce rate low. You also know the impact bounce rates have on web traffic analytics results. It’s popular knowledge nowadays that the bounce rate of a website influences its search engine ranking. A higher bounce rate drags you lower in the rank, whereas lower bounce rates are ideal for better ranking. In this article, I’ll bring you 23 actionable ideas that really work to reduce bounce rates and improve search engine rankings. What is Bounce Rate and How’s it Different from Actual Bounce Rate? Bounce rates refer to the number of visits to a website in which the user leaves without checking out any other page. Broadly defined, it’s the percentage of single page visits. Google Analytics keeps a close track on the bounce rates for websites and individual web pages. What many people don’t know is that bounce rates and actual bounce rates aren’t similar. In many cases, websites with a h


Make Your Site A Conversion Machine With Persuasion Techniques

2 Sep

No matter how attractive your page looks or how much traffic you’re generating, you ll still need to use persuasion techniques to create impressive conversions. You can successfully optimize your conversion rate with the help of the six persuasion techniques mentioned in the book written by Robert Cialdini in 1984. For three decades, these strategies have been an integral part of the marketing world. Persuasion Techniques for Increasing Sales If you regularly visit marketing sites and read related posts, you’re probably acquainted with Cialdini’s six principles of persuasion. Let’s take a look at each of those principles and how some businesses are making use of them. Using these six persuasion techniques is paramount to boosting your conversion rate and bottom line. Reciprocity The principle of reciprocity works on the idea that when someone does you a favor, you feel obliged to do them one in return. Think about how we feel inclined to follow back someone on Twitter or Ins

How Optimizing Your Site for Mobile Helps Retain Customers

28 Apr

According to the Pew Research Internet Project, 58 percent of Americans have smartphones and 63 percent of these people use their phones to go online. This means that much of the website traffic for your business comes from mobile devices and not from the traditional desktop or laptop computer that your website is designed to service. If you aren t optimizing your site for mobile users, you are missing out on customer attraction and retention. Develop Mobile Website Access There are multiple ways of making your website attractive and usable on a mobile phone. Responsive design allows you to change the size of your website to complement the screen size attempting to access your domain. Sites with a responsive design can detect the resolution of a user s device (here is what my site looks like on mobile). So whether they are using a tablet, smartphone or laptop, the site will display the information and images accordingly. This way, mobile users see your entire website, which ensures a