Is User Experience That Important When It Comes To SEO?

23 Sep

User experience may not first come to mind when you think of SEO, but what exactly is a search engine optimized website? Many bloggers and website owners mistakenly believe that it s making your site more relevant with title tags, meta tags, and alt tags. If you think the same, then you ve been fooled by SEO. An optimized website follows a set of on-page practices to make it more search engine friendly. While tags do help Google understand your site s content, the search engine uses more than 200 ranking factors to evaluate SERP ranking. All of Google s ranking factors can be summed up into these five major bullets. Two are based on link-building approach, one is based on social presence, and two are based on user experience, which is within your control. I ve written posts on link-building, on-page SEO, and social media previously, but today I d like to discuss the importance of user experience. Why should we focus on user behavior and user-centric SEO approaches? Google launch


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