Top 6 Marketing Strategies for Online Retailers

13 Aug

Marketing Strategies for Online Retailers Online retail sites are now attracting nearly 10 percent of brick-and-mortar stores customers, according to a Gallup poll conducted during the last holiday season. 6 percent of those surveyed had bought a product online after showrooming it in a physical store, while another 3 percent said they viewed the item in-store intending to buy it from a website. Projections by eMarketer anticipate global business-to-consumer e-commerce sales growing 20.1 percent this year to total $1.5 trillion. This growing market includes established brands such as Amazon and eBay and emerging giants such as China s Alibaba, whose transactions last year totaled $248 billion. To compete in a market populated by such titanic competition, it s imperative to have a sound marketing strategy that effectively promotes your brand to your niche. Meeting the Mobile Market Today s retailers must adjust to keep up with a rapidly-changing market that differs significantly from a


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