Harley-Davidson: Royal Standard in Unique Marketing Strategies

26 Jul

Harley-Davidson has been a household name in America since the beginning of the 20th century, when young William S. Harley, then 21, strapped an engine to fit a bicycle. It took the motorcycle magnate only two years from that point to roll out the first edition of the Harley-Davidson motorcycle. His business, even today, has proven to be one of the most stable and successful in American history. What the company has done in regards to unique marketing strategies  in recent years has been astounding. It s all about the brand How has Harley-Davidson become a standard in today s social media age, especially when it only spends 15 percent of its budget on paid media? Well, for one, it puts out top-notch quality bikes. But marketing the iconic American product, for the most part, is mostly done by word-of-mouth. CMO Mark-Hans Richer has been savvy in how that word has been spread, though. A Harley-Davidson motorcycle, he explained, isn t a form of transportation; it s a lifestyle. This br


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