Creatively Connect to Consumers With Mobile Marketing

20 May

For marketers, this is a golden age of media delivery, where connecting a wide range of consumers is merely a click away. Billions of people use smartphones worldwide and nearly 60 percent of Americans owned one at the beginning of 2014, according to the Pew Research Internet Project. But in spite of those numbers, there’s no catch-all approach to capturing the attention of all those users. Mobile marketing requires a strong strategy based on your target audience and the product or services you hope to share with the world. Consider Creative Structure An obviously outdated or navigationally limited mobile app or mobile version of a company’s website is a big invitation for a user to click away from your content, or the next entry on a page of Google search results. Loolwa Khazzoom of the Huffington Post says that consumers are waiting to be invited to a call to action through their mobile devices. But many companies still struggle with some of those basics. Khazzoom cites the need
http://shanebarker.com/creatively-connect-consumers-mobile-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=creatively-connect-consumers-mobile-marketing

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