How Optimizing Your Site for Mobile Helps Retain Customers

28 Apr

According to the Pew Research Internet Project, 58 percent of Americans have smartphones and 63 percent of these people use their phones to go online. This means that much of the website traffic for your business comes from mobile devices and not from the traditional desktop or laptop computer that your website is designed to service. If you aren t optimizing your site for mobile users, you are missing out on customer attraction and retention. Develop Mobile Website Access There are multiple ways of making your website attractive and usable on a mobile phone. Responsive design allows you to change the size of your website to complement the screen size attempting to access your domain. Sites with a responsive design can detect the resolution of a user s device (here is what my site looks like on mobile). So whether they are using a tablet, smartphone or laptop, the site will display the information and images accordingly. This way, mobile users see your entire website, which ensures a


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